Privacy policy

Name and contact of the responsible person according to Article 4 (7) DSGVO

Thorsten Ewald
Certified, expert data protection officer according to the Ulm Model

Data protection auditor
(TÜV Rheinland certified)

CAPCAD SYSTEMS AG
Carl-Zeiss-Ring 21
85737 Ismaning

Phone: +49 89 991522-17
fax: +49 89 991522-12
mailto: t.ewald@capcad.de
Internet: www.capcad.de

Security and protection of your personal data

We consider it our primary responsibility to maintain the confidentiality of the personal data you provide to us and to protect it from unauthorized access. Therefore, we apply the utmost care and state-of-the-art security standards to ensure maximum protection of your personal data.

As a company under private law, we are subject to the provisions of the European General Data Protection Regulation (DSGVO) and the regulations of the German Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that the regulations on data protection are observed both by us and by our external service providers.

Definitions

The legislator requires that personal data be processed in a lawful manner, in good faith and in a way that is comprehensible to the data subject ("lawfulness, processing in good faith, transparency"). To ensure this, we inform you about the individual legal definitions, which are also used in this Privacy Policy:

  • 1. Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • 2. Processing: "processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • 3. Restriction of processing: "restriction of processing" means the marking of stored personal data with the aim of limiting their future processing.

  • 4. Profiling: "profiling" is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person’s job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.

  • 5. Pseudonymization: "Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data cannot be attributed to an identified or identifiable natural person.

  • 6. File system: "file system" means any structured collection of personal data accessible according to specified criteria, whether such collection is maintained centrally, on a decentralized basis, or on a functional or geographical basis.

  • 7. Controller:** "Controller" means a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.

  • 8. Processor: "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • 9. Recipient: "Recipient" means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients; the processing of such data by the aforementioned authorities shall be carried out in accordance with the applicable data protection legislation, in accordance with the purposes of the processing.

  • 10. Third party: "Third party" means any natural or legal person, public authority, agency or other body, other than the data subject, the controller, the processor and the persons who are authorized to process the personal data under the direct responsibility of the controller or the processor.

  • 11. Consent: "Consent" of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

Lawfulness of processing

The processing of personal data is lawful only if there is a legal basis for the processing. According to Article 6 (1) lit. a – f DSGVO, the legal basis for processing may be in particular:

  • a. The data subject has given consent to the processing of personal data concerning him or her for one or more specific purposes;
  • b. the processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures taken at the data subject’s request;
  • c. the processing is necessary for compliance with a legal obligation to which the controller is subject;
  • d. the processing is necessary in order to protect the vital interests of the data subject or another natural person;
  • e. processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • f. processing is necessary for the purposes of the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data, in particular where the data subject is a child.

Information about the collection of personal data.

(1) In the following, we provide information about the collection of personal data when using our website. Personal data are e.g. name, address, e-mail addresses, user behavior.

(2) If you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. We delete the data accruing in this context after the storage is no longer necessary, or the processing is restricted if there are legal obligations to retain data.

Information about the collection of personal data

(1) In the following, we provide information about the collection of personal data when using our website. Personal data are e.g. name, address, e-mail addresses, user behavior.

(2) If you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. We delete the data eichern nicht in this context after the storage is no longer necessary, or the processing is restricted if there are legal obligations to retain data.

Collection of personal data when visiting our website

In the case of merely informational use of the website, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO):

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

Use of cookies

(1) In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive associated with the browser you are using and through which certain information flows to the entity that sets the cookie. Cookies cannot execute programs or transfer viruses to your computer. They serve to make the Internet offer as a whole more user-friendly and effective. (2) This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Transient cookies (for this purpose a.)
  • Persistent cookies (b.).

a. Transient cookies are automatically deleted when you close the browser. These include, in particular, session cookies. These store a so-called session ID, with which various requests of your browser can be assigned to the common session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

b. Persistent cookies are deleted automatically after a specified period of time, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

c. You can configure your browser settings according to your preferences and e.g. refuse to accept third-party cookies or all cookies. So-called "third party cookies" are cookies that have been set by a third party, consequently not by the actual website you are currently on. Please note that by disabling cookies you may not be able to use all the features of this website.

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Further functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you usually have to provide further personal data, which we use to provide the respective service and for which the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

(3) Furthermore, we may pass on your personal data to third parties if we offer participation in promotions, competitions, conclusion of contracts or similar services together with partners. You will receive more information about this when you provide your personal data or below in the description of the offer.

(4) If our service providers or partners are located in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.

Children

Our offer is generally directed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians.

Rights of the data subject

(1) Revocation of consent

If the processing of personal data is based on a granted consent, you have the right to revoke the consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

To exercise the right of revocation, you can contact us at any time.

(2) Right to confirmation

You have the right to request confirmation from the controller as to whether we are processing personal data relating to you. You can request confirmation at any time using the contact details above.

(3) Right to information

If personal data is processed, you can request information about this personal data and about the following information at any time:

  • a. the purposes of processing;
  • b. the categories of personal data processed;
  • c. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations;
  • d. if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
  • e. the existence of a right to rectification or erasure of personal data concerning you or to restriction of processing by the controller or a right to object to such processing;
  • f. the existence of a right of appeal to a supervisory authority;
  • g. if the personal data are not collected from the data subject, any available information on the origin of the data;
  • h. the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

If personal data are transferred to a third country or to an international organization, you have the right to be informed about the appropriate safeguards pursuant to Article 46 GDPR in connection with the transfer. We will provide a copy of the personal data that is the subject of the processing. For any additional copies you request person, we may charge a reasonable fee based on the administrative costs. If you make the request electronically, the information shall be provided in a commonly used electronic format, unless it specifies otherwise. The right to receive a copy under paragraph 3 shall not interfere with the rights and freedoms of other persons.

(4) Right to rectification

You have the right to demand that we correct any inaccurate personal data concerning you without undue delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data – also by means of a supplementary declaration.

(5) Right to erasure ("right to be forgotten").

You have the right to request the controller to erase personal data concerning you without undue delay, and we are obliged to erase personal data without undue delay, if one of the following reasons applies:

  • a. The personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
  • b. The data subject revokes the consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.
  • c. The data subject objects to the processing pursuant to Article 21(1) DSGVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) DSGVO.
  • d. The personal data have been processed unlawfully.
  • e. The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • f. The personal data has been collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.

If the controller has made the personal data public and is obliged to erase it pursuant to paragraph 1, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that a data subject has requested that they erase all links to or copies or replications of that personal data.

The right to erasure ("right to be forgotten") does not exist to the extent that the processing is necessary:

  • for the exercise of the right to freedom of expression and information;
  • for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR;
  • for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, where the right referred to in paragraph 1 is likely to make impossible or seriously prejudice the achievement of the purposes of such processing; or
  • for the assertion, exercise or defense of legal claims.

(6) Right to restrict processing.

You have the right to request us to restrict the processing of your personal data if one of the following conditions is met:

  • a. the accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data,
  • b. the processing is unlawful and the data subject objects to the erasure of the personal data and instead requests the restriction of the use of the personal data;
  • c. the controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the establishment, exercise or defense of legal claims; or
  • d. the data subject has objected to the processing pursuant to Article 21(1) of the GDPR, as long as it is not yet established whether the legitimate grounds of the controller override those of the data subject.

Where processing has been restricted in accordance with the above conditions, such personal data shall – apart from being stored – only be processed with the consent of the data subject or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State.

To exercise the right to restrict processing, the data subject may contact us at any time using the contact details provided above.

(7) Right to data portability

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:

  • a. the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) DSGVO; and
  • b. the processing is carried out with the aid of automated procedures.

When exercising the right to data portability pursuant to paragraph 1, you have the right to obtain that the personal data be transferred directly from one controller to another controller, where technically feasible. The exercise of the right to data portability does not affect the right to erasure ("right to be forgotten"). This right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(8) Right to object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. The controller shall no longer process the personal data unless it can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

In connection with the use of information society services, notwithstanding Directive 2002/58/EC, you may exercise your right to object by means of automated procedures using technical specifications.

You have the right to object on grounds relating to your particular situation to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1), unless the processing is necessary for the performance of a task carried out in the public interest.

You can exercise the right to object at any time by contacting the respective controller.

(9) Automated decisions in individual cases, including profiling.

You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:

  • a. is necessary for the conclusion or performance of a contract between the data subject and the controller,
  • b. is permitted by legal provisions of the Union or the Member States to which the controller is subject, and these legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject; or
  • c. takes place with the explicit consent of the data subject.

The controller shall take reasonable steps to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which include, at least, the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and contest the decision.

The data subject may exercise this right at any time by contacting the relevant controller.

(10) Right to lodge a complaint with a supervisory authority.

They shall also have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of their residence, place of work or the place of the alleged infringement, if the data subject considers that the processing of personal data relating to them infringes this Regulation.

(11) Right to an effective judicial remedy.

You shall have the right to an effective judicial remedy, without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, if it considers that your rights to which you are entitled under this Regulation have been infringed as a result of the processing of your personal data not in compliance with this Regulation.

Use of Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form, thus excluding the possibility of personal references. Insofar as the data collected about you is related to a person, this is therefore immediately excluded and the personal data is deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f DSGVO.

(6) Third-party provider information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. user terms:

http://www.google.com/analytics/terms/de.html, Privacy Policy Overview: http://www.google.com/intl/de/analytics/learn/privacy.html, and Privacy Policy: http://www.google.de/intl/de/policies/privacy.

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is performed via a user ID. You can disable cross-device analysis of your usage in your customer account under "My Data", "Personal Data".

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Objection to data collection.

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set that will prevent the collection of your data during future visits to this website:
Disable Google Analytics

Integration of Google Maps

(1) On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to comfortably use the map function.

(2) By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, the data collected during your visit to our website is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

(3) For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options for protecting your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Use of Google Tag Manager

Google Tag Manager is a solution that allows us to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager. Further information on data protection when using Google Tag Manager can be found at http://www.google.de/tagmanager/use-policy.html.

YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. For more information on the handling of user data, please refer to YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy.

Vimeo

Our website uses plugins of the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. In the process, the Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account. For more information on the handling of user data, please see Vimeo’s privacy policy at: https://vimeo.com/privacy.

Use of the service Drift

Our website uses the Drift service, which allows visitors to the site to initiate a live chat while using the site. This live chat allows visitors to the site to contact and communicate with us via a website chat. In the event that a chat partner is currently unavailable, the chat window automatically transforms into a pop-up contact form. In order to use Drift in a DSGVO-compliant manner, we have entered into a data processing agreement with the provider Drift.com Inc, 222 Berkeley Street, 6th Floor, Boston, MA 02116, USA. As a data processor, Drift.com complies with all requirements of the GDPR and is Privacy Shield certified. Detailed information on Drift.com’s GDPR compliance can be found here: https://www.drift.com/gdpr/.

Use of matelso service.

Our website contains a tracking code from matelso, a service provided by matelso GmbH, Heilbronner Straße 150, 70191 Stuttgart, Germany (hereinafter: matelso). matelso integrates – as a contractor – telephone numbers on our website, which enable us to create further evaluations of the calling behavior of our website visitors. We retain full control over the data collected. The data – insofar as a call is made to us – is the telephone number of the caller (insofar as transmitted), the number called, the date, the time and the duration of the call. Insofar as it is possible for us on the basis of existing customer data, we also link this data with the associated address data record (hereinafter: telephone tracking). Within the scope of telephone tracking, this personal data is transmitted to matelso servers, where it is linked to other website data and stored. Further information on data protection when using matelso can be found at https://www.matelso.com/de/privacy-statement.

Use of HubSpot

We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing.

These include:

  • Content management (website and blog)

  • Email marketing (newsletters and automated mailings, e.g. to provide downloads)

  • Social media publishing & reporting

  • Reporting (e.g. traffic sources, hits, etc.)

  • Contact management (e.g. user segmentation & CRM)

  • Landing pages and contact forms

Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information.

This information, as well as our website content, is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them.

All of the information we collect in this way is subject to this Privacy Policy. We use all collected information exclusively to optimize our marketing.

HubSpot is a software company from the USA with a branch office in Berlin.

Contact:

HubSpot Germany GmbH, Unter den Linden 26, 10117 Berlin, Germany.

HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA HubSpot is certified under the terms of the EU - U.S. Privacy Shield Frameworks"] and is subject to TRUSTe ‘s Privacy Seal and the "U.S. – Swiss Safe Harbor" Framework.

Use of LinkedIn Insight Tag

Within our online offer, we use the marketing functions (so-called "LinkedIn Insight Tag") of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. With the help of the LinkedIn Insight Tag, we can in particular analyze the success of our campaigns within LinkedIn or determine target groups for them based on the interaction of users with our online offer. If you are registered with LinkedIn, it is possible for LinkedIn to assign your interaction with our online offering to your user account. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.

Use of Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

Within our online offer, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or in the EU by, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used. With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

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